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How Aldi Australia outsmarts all major players by Blue Ocean Strategy?
The outside of a business can be thought of as its "picture" - drawn by top managers and owners. Though this belief that every company is different, in fact, many businesses act very similarly with their own personalised pictures drawn on the side. Most companies have images that are defined through leadership roles such as owner or CEO; however, there's also an element about what they stand for beyond just profit-maximizing: protecting customers' best interests (or at least
Mason Ali
Apr 30, 20222 min read


What is the best approach to innovative thinking?
There is no one correct answer to the question of how best to innovate, but there are a few guidelines that can help you get started. First, it's important to break out of your comfort zone and try new things. Secondly, you need to take advantage of collaboration and collect as much feedback as possible. Finally, always be prepared to pivot when needed. By following these tips, you'll be well on your way to becoming a more innovative thinker. Many people, such as Elon Musk an
Mason Ali
Feb 22, 20223 min read


Builders/Construction Guide to ISO 9001, 14001 & 45001
ISO certification is an important step in the growth of your construction company. Not only does it show clients that you are a serious and professional business, but it also gives you access to new markets and opportunities. Construction and building companies must ensure they are compliant with local and international standards in order to be successful in tenders. Having at least ISO 9001, ISO 14001 & ISO 45001 is now a mandatory requirement for many tenders. But what are
Mason Ali
Feb 11, 20224 min read


Why Should Builders Consider ISO 14001?
ISO 14001 for Construction Industry (Why Builders Should Consider ISO 14001) There are about 400’000 construction businesses in Australia, which employ more than a million workers across the country. The industry is currently growing rapidly and its performance is forecast to gradually improve over the next five years. (IBIS World) . However, construction industry activities usually consume enormous natural resources, and the majority of construction activities cause a lot of
Mason Ali
Jan 27, 20226 min read
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